RFID Smart Display

A screen with an RFID reader behind it, so lifting a tagged item off the plinth brings that product's information up on the display. It is a merchandising fitting rather than a security one — cosmetics counters, phone and electronics displays, and flagship apparel walls where staff cannot answer every question at once. Content is driven by the customer's own system against the tag's EPC. Screen size and mounting vary, so confirm what is in stock before a fixture is designed around it.

• Cosmetics and electronics counters with heavy product questions
• Flagship stores wanting an interactive product wall
• Brands that want data on which items shoppers pick up