People-Counting
Footfall analytics that measure conversion and prove store ROI.
The problem it solves
Sales tell you what happened. Footfall tells you why. Without a counter at the door, a bad day and a quiet day look identical in the report.
An overhead counter records how many people entered, when, and how that compares with the transactions you rang up. That single ratio — conversion — is the fastest way to tell whether a slow week was a traffic problem, a staffing problem or a merchandising problem.
We install counters at each entrance, tune the detection zone to ignore staff doorways and window shoppers, and hand over reporting your area managers will actually open.
What the system does
Specified per store — not a catalogue page read back at you.
- 01
Bi-directional counting
Separate in and out counts per door, aggregated per store and per group.
- 02
Conversion reporting
Footfall against POS transactions, by hour and by day — the number that drives staffing.
- 03
Peak-hour staffing data
Hourly traffic curves so rosters match the floor rather than the rota template.
- 04
Multi-store dashboards
Branch-versus-branch comparison for groups running many outlets.
What we supply
- Overhead 3D counters
- Ceiling-mounted stereo sensors, high accuracy in wide entrances.
- Beam counters
- Cost-effective single-door counting for smaller outlets.
- Gate-integrated counters
- Counting modules fitted into EAS pedestals — one install, two systems.
Model availability moves with the market — we confirm exactly what is in stock, and what it will cost to run, when we quote.
Where it earns its keep
- Multi-branch chains comparing store performance
- Malls and hypermarkets justifying rent against traffic
- Any retailer setting staffing against real hourly demand
Not sure it matches your floor? A survey settles it in an afternoon.
Request a surveyBefore you
buy
The things retail managers actually ask us on the first call.
How accurate are the counts?
Overhead 3D sensors hold 95%+ in normal retail traffic. Beam counters are cheaper but under-count groups walking abreast, so we use them only on narrow doors.
Can we exclude staff from the count?
Yes — staff entrances are either left uncounted or zoned out of the detection area at commissioning.
Does it connect to our POS?
Conversion reporting needs transaction counts, which can be imported from most POS exports. We scope the integration during the survey.
The rest of the system
- 01
EAS Anti-Theft Gates
AM, RF and hybrid pedestals — 55+ models from Sentra, Checkpoint, Guardia and Sensormatic.
- 02
Security Tags & Labels
Hard tags, soft labels and pins for apparel, cosmetics and high-value goods.
- 03
RFID Inventory
Tags, labels and readers that turn stock-takes into real-time accuracy.
- 05
Deactivators & Detachers
Counter hardware that keeps checkout fast and frustration-free.
- 06
Burglar Alarms & Metal Detectors
After-hours intrusion protection and entrance screening.
- 07
Digital Signage
Commercial screens, media players and central scheduling — one campaign, every branch, the same morning.
- 08
Electronic Shelf Labels
E-ink price labels that update from your POS — one price change, every shelf, in seconds.
- 09
Surveillance & Store Analytics
Cameras, recording and entrance analytics — monitoring the door, and learning from it.
- AllBack to every solution
Let's design theright system foryour floor
- Call+880 1713 819528 · 01713 222558
- Emailservice@ratsbd.com
- VisitGround Floor, House-7, Road-13, Sector 14, Uttara, Dhaka-1230
Get your quote
Tell us your store type and city. A specialist surveys your floor, recommends the exact system and sends a clear quote — no obligation.
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