Surveillance & Store Analytics

Surveillance on a retail floor has two jobs that are usually bought separately and should not be. The first is evidence and deterrence: covered entrances, tills, stockroom doors and back-of-house, recorded and retrievable. The second is understanding — how many people came in, when, where they went, and which parts of the floor they never reached.

We design the camera layout around the same doorway survey we run for EAS, because the pressure points are the same ones: entrances and exits, fitting rooms, high-value fixtures, receiving doors. Alerts are configured so unusual activity raises a notification rather than sitting in a recording nobody watches.

On the analytics side, entrance sensors count visitors in and out — separating walk-ins from passers-by where the fixture supports it — and the resulting footfall and dwell picture tells you what your conversion rate actually is, which layout changes worked, and how to staff each hour of the week.

Camera models, lens choice, storage duration and network capacity are all specified per site at survey rather than quoted from a catalogue, because a 40 m² pharmacy and a three-floor department store are not the same job.